Purpose-Driven Brands is the key to a successful brand. It is said that brands without purpose, brands that are not aligned with the values and beliefs of their audiences, are destined to disappear. Is this true? The world has changed and with it the…
How marketing automation improves your company’s efficiency
Marketing automation has become an increasingly popular tool, with 51% of companies worldwide using this strategy. Of all these companies, according to a study conducted by HubSpot, 63% that use marketing automation outperform, in terms of lead generation and conversions, those that do…
How has social media changed the business world?
Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you…
SEO: techniques to improve search engine optimization
Working with SEO techniques today is certainly not an easy task. Challenges are increasing, especially if we consider the accelerated evolution of digital marketing and the demands of search engine algorithms. Search engine optimization, commonly known as SEO, has become a challenging opportunity…
User Interface: how does it contribute to your company’s success?
Today, businesses need to have a strong online presence to be successful, and having a good website or application is critical to making this happen. This is where user interface (UI) design plays an important role. The design of a user interface is…
E-commerce, everything you need to know
E-commerce reaches customers all over the world. Nowadays everything seems to have a place in the great world of the Internet, it is a market open 24 hours a day that offers great advantages to companies and consumers. E-commerce has revolutionized the way we…
Social Media Networks: keys to create quality content
The importance of social media networks lies in their ability to connect people, facilitate communication, disseminate information, support businesses, and serve as a versatile platform for a wide range of personal, professional, and societal activities. Creating quality content for a website, blog or…
Microcopy, how does it influence the user experience?
Sometimes we can feel lost using a website, or maybe we have installed an application and we do not really know how to achieve our goal in it, believe it or not, one of the main causes of this is the lack of…