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How has social media changed the business world?

Image of a hand with a tablet projecting a hologram of social networks

How has social media changed the business world?

Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry.

It’s beginnings

How did social media come into our lives? Let’s go from the beginning, where trade became a fundamental part of human beings as it allowed a great exchange of goods, products, and services. To do this, people offered their products in exchange for others that supplied their needs day to day. As time went by, different elements that facilitated trade were discovered, which acquired different values and allowed barter in large quantities.  

The arrival of industrialization generated many other business opportunities, creating what would later be called “big companies”, an extension that was often international, creating certain difficulties as sometimes it was necessary to move long distances to reach these businesses.  

Internet arrival

Diverse circumstances, technological improvements, and the invention of the internet changed this. This large network allowed a faster and more effective connection between people who were thousands of kilometers away by breaking down physical barriers and permitted a large part of the population around the world access to mass communication systems. In these way, different platforms in charge of disseminating information such as encyclopedias and news, as well as multimedia and entertainment portals: music, videos, and images, were created. And, as if that was not enough, it promoted a new way of doing business by enhancing the speed at which business was carried out.  

Ease of communication enhanced relationships, created a globalization of information, made possible to learn new languages from the other site of the world without having to be there, and promoted the creation of different businesses based on the demands that began to turn up with such great growth. Also, the internet allowed to improve and adapt itself to the daily needs becoming almost indispensable today to establish communications and keep commerce. 

Different platforms that worked as virtual stores appeared: those that sold their own products and the ones that functioned as intermediaries between the vendor and the client (Amazon, for example). On these pages vendors published their products and the means of contact to offer the user the best possible attention. Afterwards, they prepared to dispatch each order by a shipping company to the address indicated by the customer.  


New form of trade


And even so, it was not enough. Social media has finished taking the definite step towards what is currently a new way of communication, commercialization and acquisition of goods and services. With the emergence of social media, these connections improved and the chances of finding what was sought without leaving home increased. People began to make use of personal accounts on various social platforms producing a growth in these networks and their massification. It also allowed each network to be updated to the daily needs of people and established itself as a small “all-in-one” where, over time, the purchase and sale of the products and services would prevail. Besides, users of social platforms were able to offer their products in an easier way by establishing a daily, common, and frequent use among people.  

Both new and old businesses needed a good boost to stay in operation, and in this XXI century that impulse was thanks to social media, that became an indispensable resource.  

Taking total advantage of what these platforms can offer is one of the most functional ways that currently exists to prosper in the world of purchase and sale.  

Aspects to consider


In this sense, there are different aspects to consider that contribute to the success of the business.  

  • Publicity  
  • Types of products and services offered  
  • Service  
  • Prices 
  • Delivery time 

The design, personalization and identity of each company became the big differentiator and driver of a business. Social media allowed vendors to know almost everything about their clients and establish relationships more direct and personalized.  

shop social media

Among the various products and services offered we can find from clothing and bookstores to language and entrepreneurship courses, where, although one of the most benefited populations has been the youth, the internet and social networks have allowed and optimized that the entire population, nationally and internationally, can obtain large benefits on the use of these technological tools.   

Social media in the search of continue improvement has provided companies with multiple tools for its growth: 

  • The most personalized promotion of your products 
  • The establishment of commercial alliances 
  • Review of performance metrics and statistics  
  • CRM integrated into social media  

Benefits of social media

This virtuality in a situation like the current, in addition to adding benefits to some businesses by increasing demand and generating profits, it also meant an important point to consider for those companies and businesses that could not yet adapt to new technologies, that is why specialists in this new form of commercialization of products are established as another great factor to take into consideration to be part of this globalization of multimedia content and successful entrepreneurship. Although networks have guaranteed an exponential market growth, it has been the studies and knowledge of specialists in the field that have definitely boosted the ability of adaptation of big and small companies in this environment full of benefits.  

We can say that the internet, as well as social media, with its correct use, have established an optimum expansion of the market and contributed to those companies and businesses to offer their products and services to much more population.  

That is why we need to question ourselves and analyze…. How would the current market be like if we did not have the benefits of social media?

If you feel ready to grow your business, we have consulting and management of data-driven digital marketing tactics focused on social media results. Just click here to get in touch with our team.