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Author: Anabel Castro

Holographic image of an A/B Testing example

Optimizing conversion: a detailed guide to A/B testing in Digital Marketing

In the competitive world of digital marketing, every click and conversion are valuable currencies. It is crucial to understand that optimizing the conversion rate is fundamental to achieving success online. In this guide, we will delve into the intricacies of A/B testing, an…

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Path to business success: transforming technology into ROI

In the current business landscape, investment in information technology (IT) becomes crucial to drive innovation, enhance efficiency, and bolster competitiveness. For business leaders, maximizing Return on Investment (ROI) in these investments becomes a matter of paramount importance. In this blog, we will delve…

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Evaluating Artificial Intelligence projects as business value

In the exciting landscape of digital transformation, artificial intelligence (AI) stands as a catalyzing force that redefines operational and business success. From task automation to data-backed decision-making, AI has demonstrated unprecedented potential across various sectors. However, in this dynamic scenario, a crucial question…

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hologram with iot word

Internet of Things: why does your company need it?

You may be one of those people who despite having heard of the IoT still do not have a clear idea of what it is, how it works, its benefits and the importance it brings to our lives and to different industries. And…

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Social Media Networks: keys to create quality content

The importance of social media networks lies in their ability to connect people, facilitate communication, disseminate information, support businesses, and serve as a versatile platform for a wide range of personal, professional, and societal activities. Creating quality content for a website, blog or…

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DevOps: creating culture in organizations

In the era in which we live, the agility, quality and efficiency with which we must execute projects in our organizations is becoming more and more relevant. It is then when we hear phrases such as “time to market”, “delivering value to the…

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Chart showing different data models

Data analysis: 4 fundamental questions to choose the right chart

We are always analyzing data, all the time! From the number of visits to a website, the performance of the system, the satisfaction of those who consume a product, sales volumes, and many other elements. In a nutshell, data visualization is a way…

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Technology, how can we achieve people’s adaptation to it?

If you are reading this article, you have likely encountered situations where technology has been a barrier, problem, or obstacle between individuals and the achievement of a goal, whether in our personal lives or in our work. Therefore, I would like to share…

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