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Roble Corporate Center, Terrazas Building, 5th Floor
Escazú, 10203
Phone
+1 (604) 863-0100
+506 2105-5900

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Project Details

BRAND DEVELOPMENTIntroducing Ozalia, a brand with purpose and great potential

Ozalia is the first ozonized olive oil brand in Costa Rica, aiming to position itself as an innovative and healthy option for treating skin conditions. It's a product with many benefits and strong potential in the wellness and health industry.

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Project galleryBrand built with purpose

SET THE PROBLEMThe Challenge

Launch a completely new product and build its identity, story, and online presence from scratch. Gain the trust of audiences who are not familiar with ozonized olive oil, and open space in a market dominated by traditional health and wellness brands.

OUR FOCUSThe Solution

We designed a complete strategy that helped Ozalia launch with a clear, authentic, and appealing message. From the name to the website, every step was focused on building trust, showing innovation, and highlighting the real benefits of the product.

Mockup del sitio web de Ozalia

THE PROCESSServices involved

The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.

The insightsSome key insights during the process

Purpose-driven communication

We achieved clear differentiation by focusing on the effectiveness of science and the purity of nature.

Eye-catching identity

We created a visually appealing and approachable brand, designed to communicate and educate different audiences.

Emotional connection

We built a brand grounded in emotional insights, based on prior research and market analysis.