Ström is more than a brand, it's a sports community passionate about endurance sports, with a focus on competition.
The brand was born out of the need for high performance competitors in Costa Rica to have professional, psychological, and emotional support to keep them in the elite.
Create a brand in which athletes would feel 100% involved. Synthesize in a logo the three endurance sports disciplines: cycling, swimming and athletics, but with an identity aligned with the brand’s purpose.
Conceptualization and creation of an imagotype based on an exploration of silhouettes that represent the position of each discipline. Strength in the swimmer’s strokes, constancy in the cyclist’s movement and power in the runner’s legs.
The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.
The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.
