Sociedad de Seguros de Vida del Magisterio Nacional is an institution in charge of protecting the families of education workers in Costa Rica.
Through the virtual branch office they allow educational workers and their families to make financial requests and transactions, as well as to learn about all the products and services offered by the institution.
Communicate business value and the importance of UX effectively by upgrading the virtual branch platform in order to comply with ISO 9001 indicators, improve the customer experience, improve the customer acquisition through forms, increase product sales and achieve cost reductions.
We implemented a UX process with all stages, from research to execution, placing users at the center of the strategy. This made it possible to achieved a more intuitive platform, directly oriented to provide value to their needs.
The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.
The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.
