Currently, companies need to have a strong online presence to be successful, to make it possible it is fundamental to have a good website or application. Here is where the User Interface (UI) design plays an important role.
The user interface design is very important when developing a website or an app, and the companies must never overlook this point.
In other words, the user interface design is one of the main options to increase the traffic of a website and therefore, achieve a higher conversion rate. That is what makes the users to have a good experience with a site and so, become loyal customers.
No matter how small an adjustment in the UI design may seem, it can have a big impact and guarantee better results. The basic changes as the shapes of the buttons, the colors, the typography, or the way in which the information is distributed can determine if the users stay in the site o if they leave because it ends up being difficult to interact with it.
Benefits of a good user interface
- Adquisitions of new customers
Having a good UI design contributes to a positive user experience what becomes in a competitive advantage and works as a key differentiator of the brand.
When a good design is offered, customers feel more comfortable while using the app or website. In this way, new customers can be attracted and therefore, increase sales. It becomes an improvement for the business by maximizing revenue opportunities.
- Bigger commitment and customers retention
An attractive UI design increases the customer commitment and helps retaining older customers. If a good interface that simplifies investigation and navigations is developed, new customers will be attracted, frustration will be avoided, and customers will continue with their digital experience. In this way, there is a lower rebound probability and a higher conversion rate.
- Brand loyalty
Regarding the last point, interactive and attractive UI designs have better chances retaining customers, trying to keep them loyal to the brand.
- Inrement in productivity
If the product is well design and is easy-to-use, the learning period will decrease, and the users will satisfy their needs in a faster and efficient way enhancing productivity, both for the user and for the brand.
- Lower development and training costs
Having from the beginning an easy-to-use and intuitive interface can help avoid future problems, such as fixing navigation errors, adjusting the design to be more functional or deleting features, causing the designers lower problems, avoiding additional costs, and reducing time and effort.
- Lower customers service costs
Often, when websites are difficult to understand, users’ express problems o concerns when navigating on the interface; however, when an interface is intuitive and practical, the contact with the support services will be less frequent. In this way, companies can beneficiate reducing the customer service costs.
¿What are the advantages of an optimized user interface?
The main goal of any business is to increase its sales and grow. Optimizing the user experience is a fundamental part of a good website or app, and it is linked to the positioning. If users like it, the recognition and credibility of the brand will increase.
Todays’ marketing specialists face the challenge of satisfying the consumers demands and needs in a highly digital and changing world, where technology is present in almost every aspect of their lives.
One of the best ways to please the consumers is creating a pleasant and valuable user experience. An important fact to highlight is that sites with a superior experience have 400% more conversions regarding those that offer a difficult or unpleasant experience.
An optimum user experience involves more than a design of a well-built site. With the development of new marketing technologies there is a group of resources available to improve the user interface of the site.
Amazon’s UI is designed to increase the possibilities of visitors to purchase. For this purpose, the search bar is the focus in the site.
Amazon success because everybody knows how to search, simplifying the exploration of products, but also, allowing filter, refine and see the results in an open and legible way. The function search influences other visual elements of the home page, such as personalized recommendations, recent navigation record and new products.
Another important point to highlight is the call to action (CTA) in the products, where they appear as text (blue hyperlink) and as image, giving them proper importance so the users know where to click and make their purchase.
In terms of learning ability, there is not much that average users do not know what to do since they enter Dropbox website. It is from intuition that users drag and drop files from their desktops to the page even without knowing if this function is available. They do it just because is very common and because it is available in endless applications, tools, and software.
Dropbox has one of the easiest-to-understand user interfaces. Its organizational structure in folders and files is easily recognized for anyone who has used a computer as it has the same format as the operative system, decreasing the learning curve.
This interface pays close attention to the details, with palettes of sequenced colors, animated icons, and images that coordinate with each other. It has an experimental, creative, and consistent design.
Having a successful presence online is essential to have an easy-to-use interface. Each company, of any size, must consider the user interface design as a coherent and fundamental part of its corporative strategy.
With a good user interface design, you have fewer hassles, increase user engagement and retention, better functionality and a strong link between the customers and the website. Now that you know the characteristics, benefits, and advantages of a good user interface, how will you take your customers experience to another level?
Make your interface an ally for your business. Contact us to get more information.
Source: Hexacta, Septiembre 2021. «Cómo un buen diseño de la interfaz de usuario beneficia a su negocio». Useit, Junio 2020. «Características de una buena interfaz de usuario». HubsPot, Septiembre 2021. «Qué es la interfaz de usuario y qué tipos existen».