Did you know that nearly half of the world’s companies have ceased using a software platform due to security issues?
In this article, we’ll highlight how implementing effective security practices in software development can be a decisive factor for buyers. Security comes first. They want the solutions they choose to be equipped to protect both their data and that of their users.
In previous entries of our blog, we’ve explored various aspects of software development, covering everything from methodologies and successful investments to tools and emerging trends. By the way, we invite you to explore the variety of software development-related blogs available in our insights section.
However, this time, we’ll focus on a topic that has gained critical importance this year: security. Given the increasing complexity of threats and vulnerabilities we face, it’s important to delve into why security is not only desirable but absolutely crucial for any software purchasing decision.
Security in software development as part of a decision
Managing and preventing cybersecurity threats is a critical challenge for any company. Especially today when they increasingly rely on technology for their operations. None want to be exposed to damages related to their finances and reputation. That’s why they are taking drastic measures to mitigate these risks.
According to the Gartner study, Global Software Buying Trends, investments in software are primarily driven by concerns related to security and cyber-attacks. When selecting a product, 48% of decision-makers prioritize security in software development as a determining factor in choosing a provider. For 49%, almost the same percentage, the top factor is price.
According to the same report, 32% of dissatisfied buyers expressed the desire to have conducted a prior security review before choosing the provider. This figure reveals an unquestionable truth: the lack of attention to security can have costly consequences. And sometimes, devastating for both parties, the developing companies and the leaders who access the solution.
It is no longer enough to evaluate only the functionality and price of a solution. Security in software development must be a decisive factor at every stage of the acquisition process. It is essential to conduct a thorough security review to identify and mitigate potential vulnerabilities before committing to any software.
Security is important, but what is the detail?
What exactly are those who consider security in software development a priority seeking? The reality is that they are seeking more than just protecting data and systems. They are aiming to ensure the integrity of their products, the trust of their customers, and the reputation of their company.
Leaders who prioritize security in software development are not only looking to protect their present. But also to secure a sustainable and successful future for their business. Ultimately, their goal is to build a robust and resilient software infrastructure that can address the security challenges of today, tomorrow, and beyond.
According to the Gartner report, data backups become the primary factor in their security strategy. However, the ability to receive security notifications also ranks high on their list of priorities. In fact, there are multiple factors at play when it comes to ensuring the integrity and protection of a company’s systems and data. Let’s delve into the details below.
In summary, for those who consider security in software development a priority, the goal goes beyond simply protecting data and systems. They are focused on ensuring the integrity of their products. It is evident that multiple factors come into play to build a robust and resilient software infrastructure that can face security challenges. Ultimately, investing in software development security is an investment in the long-term protection and growth of the business.
Another important aspect is the main reasons why buyers select a provider. For them, it is crucial not to take this decision lightly. By choosing a provider with a solid security track record, buyers seek to reduce risk for their business, avoid financial impact, and prevent downtime or interruptions.
Strong backing and customer service are key factors that motivate users. These qualities ensure not only the reliability of the software but also efficient support. Which decreases risk and ensures an optimal user experience. It is also important to note that they seek customized software solutions. So offering scalable products that can adapt to a wide range of customer needs is important. Let’s delve into the details in the graph below.
Building trust: highlighting security in your product communication
At Interfaz, as a software development company, we want to take this opportunity to share important themes regarding product messaging that have worked for us and are directly related to security.
Understanding the context of what truly matters to decision-makers. And considering that security continues to be a determining factor for most software buyers.
As providers of software solutions, it’s essential to take steps to adjust our marketing strategy slightly to gain the trust of potential clients. It’s evident that the priority should be to highlight security features in product messaging and prioritize security in all product offerings.
Security in software development: from theory to practice
For example, imagine you have an enterprise data management software. Companies typically focus on communicating product features like loading speed, analytics functionalities, regulatory compliance, and continuous support and updates. Yes, that’s all well and good. But where does software development security fit in?
So, instead of simply highlighting functionalities that are also important, you should focus on first highlighting the robust security features that the software offers. You could mention its end-to-end encryption, two-factor authentication for accessing the platform, and built-in data loss prevention measures.
By doing so, you’re not only communicating the product’s functionality but also its ability to protect sensitive company data, which will increase buyers’ confidence in the solution.
Moreover, if you’re going to promote the solution on any platform, remember to reinforce the message by including screenshots of security certifications. You can also support it by gathering user reviews that endorse your security claims. Or invite prominent individuals to write reviews focused on aspects like security features. All of this will increase trust in your solution.
Creating solutions that exceed every expectation
We hope this blog adds value to your upcoming product launch. You now know that security is a fundamental aspect that buyers consider when evaluating new solutions, and highlighting security features and certifications can make a significant difference in the trust they place in your product.
At Interfaz, we value both the quality of information and excellence in our software development security services. Our commitment is to deliver solutions that exceed every expectation. Focusing on strategy with research and innovation with synergy. We help you achieve a competitive edge with solid, secure, and reliable technological solutions.
Sources: Gartner, 2024 Global Software Buying Trends | Gartner Digital Markets 2023 Security Features