INTIC is an independent firm that offers financial advisory and professionalization services, according to the needs of IT companies.
INTIC was born to transform the technology sector in Central America. Supporting companies related with the development and use of information and communications technologies that seek advice on financing their projects and boost their growth.
From a market and business analysis, we discovered that other brands in the sector do not have a clear communication language, they use technical words and complicated statistics. The challenge was to develop a financial brand with a purpose, with its own identity, innovative and approachable.
Development and conceptualization of INTIC’s brand, including naming and logo design. A website was created as the main means of communication developed under the fundamentals of user experience: usefulness, usability, accessibility, reliability and responsiveness.
The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.
The success of the project relies on the proper selection of processes and services that effectively tackle the problem at hand.
