Behind our thoughts.

Straight from our minds to our blog to provide our audience valious insights.



For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that UX design is as much ruled by fashion as it is function.

Form And Function

To start, we need to look at the traditional concepts of form and function. Form following function is a classic design principle. Originally an architectural concept, it refers to the idea that the way we build and design a thing should be determined by its purpose. Transposed to digital design, then, this simply means that a product or website’s function should be the starting point in deciding how it should look.

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